Our Origin Story

A mannequin dressed in a sleeveless green and white striped top with a red and gold patterned bandana around the neck, layered with white beaded necklaces, and a floral patterned skirt. The mannequin has a lamp shade for a head. The background shows a room with various lamps and household items on tables.

Urban Redeux started as grief therapy.

In 2017, the untimely loss of a cousin sent owner Willow Wright to local estate sales for catharsis. Hunting for vintage gave her purpose—and the idea that she could save beautiful, forgotten things from ending up in the trash and give them a second life really stuck with her.

What began as a way to process loss became a passion, then a business. In September 2018, Wendy (mom) and Willow opened Urban Redeux: a space where people could find pieces with meaning, character, and soul. Where your home could tell your story, not someone else's.

A woman with glasses and long brown hair is sitting and reading a magazine titled 'Living' in a thrift store or antique shop. She is wearing a striped shirt and ripped jeans.

MEET THE OWNER & CHIEF TREASURE HUNTER

Willow Wright

I do the hunting (5am estate sales are my love language), the hauling, the styling, and run the show. My mom began taking me to 'junk stores' when I was just a tiny little thing, so this obsession is genetic. I grew up in a 19th-century house in Richmond filled with historic artifacts, and I've been collecting ever since.

Before Urban Redeux, I spent years as an athletic trainer working in sports medicine. I met my husband Andy while skydiving (yes, really), and when I wasn't jumping out of planes, I was mapping out estate sales across Virginia—sometimes spending five hours a day hunting for treasures.

The Team Behind The Dream

  • A woman singing and playing an acoustic guitar, standing in front of a microphone in an indoor setting.

    Wendy Wells-Finn, Co-Owner

    Wendy was an artist with an incredible eye for design. She helped curate our collection and brought the creative vision that makes Urban Redeux more than just a shop—it's an experience. She played in a rock band, raised Willow in thrift stores and adventures, and taught her that the best things in life have character.

  • A Christmas-themed display featuring a mannequin wearing a red Santa hat and a red sweater with holiday decorations. The mannequin is holding an elf doll and sitting beside a mug shaped like a snowman, with Christmas decorations and gifts in the background.

    Viv, Silent Partner & Secret Weapon

    Viv is our behind-the-scenes magic. While she doesn't work the register, her eye for quality and character is unmatched. She's been instrumental in building Urban Redeux into what it is today, and her taste level influences every piece that makes it to our floor. Consider her our silent partner with seriously good instincts.

Whether you're a seasoned collector or possess a curious spirit, our antique store offers a place for your imagination to roam freely.

Start Your Hunt